This partnership makes Malhotra’s iconic designs more accessible to discerning consumers nationwide
Tata CLiQ Luxury on Tuesday said it has inked an exclusive partnership with Manish Malhotra Fine Jewellery to launch “The M Collection” on the platform.
With this partnership, Tata CLiQ Luxury has become the exclusive online retail partner for the M Collection, while the collection is also available at Manish Malhotra flagship stores.
Gopal Asthana, CEO, Tata CLiQ Luxury, said, “We are delighted to launch Manish Malhotra’s first online fine jewellery boutique exclusively on Tata CLiQ Luxury. Renowned for redefining Indian luxury through his distinctive design philosophy and iconic creations, Manish Malhotra brings a unique perspective to fine jewellery, combining contemporary design with the timeless appeal of Indian craftsmanship. “
Growing category
“Fine jewellery is an important and growing category on Tata CLiQ Luxury, and with this launch, we are further strengthening the category while making the brand more accessible to discerning consumers across the country. This partnership reinforces our commitment to bringing celebrated luxury brands and thoughtfully curated collections to our customers while enhancing their online luxury shopping experience,”he added.
With this Manish Malhotra’s iconic M insignia takes on a new expression as everyday fine jewellery, designed to move seamlessly from occasion to everyday, the statement added.
Manish Malhotra, Founder & Creative Director, said, “The M has always been deeply personal to me — not only because it is an intrinsic part of the House, but because it is my name, my signature and, in many ways, my identity. With this collection, I wanted that signature to become personal to the wearer. Fine jewellery will always carry a sense of luxury and preciousness, but I wanted these pieces to exist naturally within everyday life and its rituals — from wellness to coffee, work and dressing for the evening.”
Published on September 1, 2026
